There are so many charities these days sometimes it’s hard to keep track of what you’re donating to. Did you just drop your money into a collection to save the tiger or to shoot the tiger? Are you donating to an organisation that is helping street kids or that is enslaving them to work in some kind of Temple of Doom-esque mine? Frankly, who can be bothered to check anymore.

But…

When I saw this photo my interest in charity was awoken again. The pooper people need your help London. I’m not sure what exactly they need our help with but it sounds urgent. As a cause it might not be a particularly easy sell to people. It lacks the cute/dying kids/animals angle that other charities exploit so well…and it’s about poop which traditionally people don’t like to discuss (except of course in that bemusing new “Do your scrunch or fold?” toilet paper campaign). Plus, and this is just a suggestion, I think their branding could do with a little work.

Spotted by Peter Blackwell