Maybe the owners of this mini-cab company should’ve Googled “copyright infringement” before they chose to put this sign up. I suppose this felt like a cunning idea at the time. Call your mini-cab company “Google Cars” and then every time somebody types “cars” into Google your mini cab company will pop up at the top of the page, right? Except, it doesn’t really work like that in practice does it? Maybe the owners of this place thought they were working along the same principle of those plumbers who call there business “AAAAA000000011111 Plumbers” in an attempt to appear first in the Yellow Pages. Who knows? One thing that is for certain is that is not an attempt by Google to diversify their business by muscling in on the South London mini-cab market. As a business move that would make no sense, it’s not something a giant company would do unless they have a special division devoted to making wild, outlandish and improbable investments.
The hastily rearranged sign changing “Google Cars” into the enigmatic sounding “Goooglie Cars” suggest that they might have got a phone call from the lawyers at Google HQ. It’s no surprise really considering that they are the only company who have little cars driving around that are constantly and consistently photographing everything on the street. They were bound to notice at some point.
