Shit Londoner James Davies sent in this photo suggesting that this is evidence that the design team at Snapple have lost the will to live but I think it might be a clumsy effort on their part to rebrand themselves as a more small producer, organic, homemade kind of brand. The kind of thing that you might pick up at a farmers market and are drawn to simply because the label is written in biro which somehow conjures images of an earnest looking farmer and his smiling family carrying fruit laden baskets to an old wooden barn to be pressed into fresh fruit punch with their feet….or something.
