There would have been an evening a few years ago when Jem was dreaming of setting up his “one stop shop for all your household needs” and perhaps he or a friend came up with this cast iron and pleasingly relevant pun name to call the business. A warm, wholesome name that conjured images of dreams coming true, of benign elderly men in shiny, flammable clothing and armchairs installed with mechanised badge delivery systems. Fast forward a few years and the name he once so adored has become a horrible reminder of a real life bogey man, his myriad of deviant crimes and the shattered dreams of thousands of children. Jem finds himself constantly taunted by people in the street saying “Are you going to change your name?” or perhaps giving him sideways glances and wondering if merely through association with the pun he may perhaps be a dreaded nonce. The words “Local Friendly Service” take on a new sinister edge. Poor Jem finally is driven to graffiti his own van just to stop the sniggers, the dumb questions and the whispers behind his back. His once perfect dream now lays in tatters around his feet, a solid pun now a millstone around his neck. I bet even watching those scouts trying to eat their packed lunch on a rollercoaster can’t raise a smile from his these days.
Spotted by Matt Aldhouse